Senior SEM Specialist

This is a remote (work from home) position to be filled in the United States. 

We are looking for an Sr. Amazon Sponsored Ads Specialist to manage pay-per-click (PPC) marketing activities within the Amazon ecosystem.

The Amazon Sponsored Ads Specialist will manage Sponsored Ad campaigns on Amazon.

A successful Amazon Sponsored Ads Specialist will effectively manage advertising campaigns and work with the Brand Management team to maximize ROI, drive strategy, and deliver profitable sales.

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• Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored Ads campaigns
• Track, report, optimize, and analyze analytics and PPC initiatives and campaigns
• Communicate and present metrics effectively while providing strategic recommendations
• Effectively manage campaign budget trending & allocation, forecasting monthly costs
• Optimize copy and perform routine testing between Sponsored Brands and Sponsored Product ads
• Perform ongoing keyword research, discovery, expansion, and optimization
• Research and analyze competitor activity to expand search coverage
• Prioritize and deliver results in a fast-paced environment

• 1 to 2 + years of proven experience and success managing Amazon PPC campaigns
• Ability to support large brands in a high growth environment
• Understanding of Amazon product listings and best practices (preferred)
• Well-versed in performance marketing, conversion, and online customer acquisition
• Experience managing large campaign budgets
• In-depth experience with bid management tools
• Strong Excel proficiency
• Experience with website analytics tools
• Strong analytical skills and experience generating advertising reports
• Familiarity with A/B and multivariate experiments
• Bachelor’s degree (Marketing preferred) or a quantitative, test-driven field

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