Senior Category Analyst

Work State US-AR-Rogers
Job ID
2022-201923
Work City
Rogers
PCN
245501
Position Type
Regular Full-Time
Work Zip
72758
Starting average hours per week
37.5 +

Overview

This person will work on-site in the Rogers, AR office.

 

The primary responsibility of this position is to provide for the integration of syndicated scanning data and/or demographic information into graphical presentations and/or category management business reviews across functions within the assigned marketing area.

Responsibilities

The incumbent(s) in this position should exhibit the following ACOSTA values:
People Minded – Must show dignity and respect to all people
Integrity – Must exemplify the highest degree of ethical behavior
Results Oriented – Must show passion, pride and commitment to succeed
Trust – Must be honest, sincere and confident
Teamwork – Must build trusting relationships
Innovation – Must progress through a combination of creativity, common sense and vision
Balance – Must maintain an optimistic attitude and keep perspective on what is important in life

 

Essential Functions of this Position (list in order of most important to least important):

  • Coordinate with the Branch Marketing Manager and/or the Category Development Manager to implement strategic plans developed by sales and marketing within designated departments for the branch.
  • As directed, create business reviews and presentations dealing with specific needs as they pertain to category management, top line reports, and “New Principal Interviews”.
  • Manage resource information for marketing area to include Nielsen, IRI, and other types of syndicated data including Spectra demographics.
  • Analyze and create base marketing presentations for assigned principals represented by Acosta across the branch market.
  • Assist Business Managers, Principals and/or trade contacts, marketing and MIS departments in order to fulfill requirements as needed within the branch.
  • Participate in local market presentations and assist in the operation of presentation equipment (computers, LCD Panel, overhead, etc.) as required.
  • Coordinate efforts and communications with the region’s marketing hub to ensure all information and analytical requirements for the branch are being met.
  • Assist in the creation of all major marketing presentations within designated department(s) including account and principal business reviews, new item introductions, category reviews, new principal reviews, etc. for use within the branch.
  • Responsible for the use and understanding of IRI and Nielsen syndicated scanning data, Spectra Demographic data and systems utilized to generate the information for category reviews.
  • Routinely visit customers in the market with Business Managers. Assist in conducting store audits to view merchandising and inventory requirements in assigned categories.

Qualifications

Minimum Education Requirements:

  • High School Diploma/GED
  • Bachelor of Arts Degree

Experience Requirement:

  • Must have a college degree or three years experience in marketing analysis (or previous experience as a Category Analyst) with specific knowledge of IRI and/or Nielsen systems, data and their uses in building category business reviews.

Knowledge, Skill and Ability Requirements (i.e. “plan-a-gram” software expertise, presentation skills):

  • Must be computer literate with a degree of proficiency in Windows and related software applications including spreadsheets, word processing, graphics, e-mail, fax, database management, Nielsen Workstation, NITE, Spectra (in offices where applicable) and IRI’s Data Server.
  • Must be able to effectively communicate with others, must be able to speak, hear and sit for long periods of time. Must be able to walk, stoop, kneel, lift and stand on a daily basis. Must have good vision, dexterous use of both hands and be able to operate a calculator, computer, printer, fax machine, telephone and copy machine.
  • Needs to possess ability to make presentations coupled with excellent written and verbal communication skills.

Acosta Sales & Marketing is an Equal Opportunity Employer

 

 

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US: http://acosta.jobs/privacy-policy-us/

Canada: http://acosta.jobs/privacy-policy-ca/

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